#LEL_NEWS #LEL #Fancy_Food_Show #New_York #KOST

From June 29 to July 1, Lou et Lang showcased its KOREAN STREET brand at the Fancy Food Show in New York. Visitors from around the world stopped by the booth to sample our products, with sauces stealing the spotlight.

Spicy-loving New Yorkers especially enjoyed our Buldak and Hot Sauces, while dumplings paired with BBQ and Japchae sauces also received great feedback. It was a powerful moment confirming that Lou et Lang’s experience-driven brand concept resonates beyond borders.

Deep Flavor of Kimchi, Anytime, Anywhere

Seoul Kimchi Drops Seasoning delivers a rich and deep flavor that adds a unique touch to your dishes. Sprinkle it on pizza, chicken, fries, hamburgers, steak, nachos, or popcorn for a spicy kick. Mix it with mayonnaise or cream sauce to create a delicious dipping sauce that pairs perfectly with various snacks and vegetables.

Get creative and explore your own recipes!

The European Union enforces strict labeling rules for alcoholic beverages. Drinks with over 1.2% ABV are exempt from mandatory ingredient and nutrition labeling, and those above 10% ABV don’t require a “best before” date. Specific rules apply to wine and spirits, and requirements vary across member states—like Ireland, which will mandate nutrition labels and cancer warnings on alcohol starting in 2026.

The EU Commission is also working on updated guidelines for terms like “non-alcoholic wine” and introducing digital labeling, with changes expected by late 2025. As the world’s largest alcohol market, the EU demands up-to-date compliance—especially for traditional Korean liquor brands eyeing European expansion.

Taste of London 2025: A Feast of Flavors from Around the World 🇬🇧

Held from June 18–22 in Regent’s Park, Taste of London 2025 brought together over 55,000 food lovers. From top UK restaurants to international booths representing Korea, France, Saudi Arabia, and South Africa, the festival was packed with culinary excitement.

Visitors sampled everything from dumplings and kombucha to beer and liqueurs, with live music and giveaways adding to the fun. Brands like illy caffè and St-Germain created stylish spaces for guests to relax, while cookbook authors hosted cooking demos and wine-tasting sessions. A true celebration of food culture on a global stage.

The Netflix animated film K-pop Demon Hunters, which blends K-pop with occult fantasy, is taking the world by storm. Just 10 days after release, it claimed the number one spot in 93 countries and remains at the top of Netflix’s global movie charts. Its soundtrack also debuted impressively at number 8 on the Billboard 200.

Featuring K-pop stars like TWICE’s Jeongyeon, Jihyo, and Chaeyoung, along with choreographer Lia Kim and producer Teddy, the OST dominates Spotify’s global charts. The animation showcases uniquely Korean elements—such as Bukchon, Namsan Tower, and the grim reaper—captivating fans worldwide. By weaving in K-pop fandom culture, this project goes beyond a typical animation, marking a new milestone for global K-culture.

To celebrate the launch of Squid Game Season 3, a massive parade unfolded along Sejong-daero in the heart of Seoul. Pink-suited guards performed the iconic theme song, while the streets came alive with nostalgic visuals—ddakji(Slap match cards) players, piggy banks, dalgona balloons, and the unforgettable jump rope doll. The hour-long spectacle drew huge crowds who sang along, snapped photos, and soaked up the surreal atmosphere.

At Seoul Plaza, a media façade lit up the City Hall building, with director Hwang Dong-hyuk and cast members greeting fans in person. More than just a promotional event, this real-life reenactment of the series’ universe brought the global phenomenon into the streets of Korea—right as Season 3 topped charts in 93 countries for two days straight.

Lou et Lang is heading to Vietfood & Beverage 2025, Vietnam’s leading food expo, held from August 7–9 in Ho Chi Minh City. We’ll be showcasing global favorite allgroo frozen mandus, as well as our KOREAN STREET ambient range—featuring 5 signature sauces, tteokbokki, and japchae.

With Vietnam’s growing interest in K-Food, fueled by a young population and the rise of Korean pop culture, we’re excited to see how local buyers and consumers respond.

📍 Booth: To be announced
📩 Contact: sales@louetlang.com

We’re proud to return to Anuga 2025, the world’s largest food and beverage trade fair, taking place October 4–8 in Cologne, Germany.

Lou et Lang will present a wide range of offerings including our popular allgroo ready-to-eat frozen meals, the KOREAN STREET sauce lineup, and exciting new product launches. As we continue to grow in global markets, we look forward to connecting with buyers from around the world.

📍 Booth: Hall 5.2 / Aisle A-46
📩 Contact: sales@louetlang.com