[Lou et Lang] Fifth Meal 🍽️
MONTHLY NEWSLETTER | 2025.01
Welcome to Lou et Lang's fifth meal!
Lou et Lang is a "K-Food Total Solution Provider" that brings new value to the world based on Korean culture and experience. Our goal is to become the global leader in Korean cuisine, with a mission to "deliver the most wonderful Korean experiences to grandmothers in every corner of the world!"
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[ 5th Meal ] Take a Bite 😋
♨️ Hotpot Hype!
Which allgroo products stole the show in Dutch supermarkets?
🇮🇳 SIAL India Spotlight!
What did Lou et Lang discover about the Indian market?
🦑 “1, 2, 3, Soleil!” in Champs-Élysées!
Netflix’s Squid Game Season 2 sparks a frenzy in France!
🧊 Why Are Koreans Obsessed with Iced Coffee, Even in Winter?
There’s a cool reason behind the “Ice or Die” obsession!
🆕 What’s the Spirit Animal of 2025?
Hint: 💙⛎... Got a guess?
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#LEL_NEWS #allgroo #Hotpot |
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Allgroo Wraps Up a Successful Hotpot Event with Oriental! 🥟🍜🍲 |
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From November 20 to December 10, the hotpot event held at Oriental stores in the Netherlands achieved remarkable results. Taking place exclusively on Fridays and Saturdays, the event showcased Lou et Lang’s signature allgroo products, including dumplings and Sanuki udon, at tasting stations, attracting significant consumer interest.
The hotpot event was effectively promoted through major platforms like WECHAT and FACEBOOK, while Oriental’s online shop offered promotional discounts, boosting sales of hotpot-related items. Sales soared across all Oriental stores in the Netherlands, far exceeding expectations. This event not only drove impressive sales growth but also played a pivotal role in enhancing algroo's brand recognition in the Asian food market.
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#Lou_et_Lang #SIAL #India |
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Lou et Lang Shines at SIAL India 2024! 🇮🇳 🍏
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From December 5 to 7 in New Delhi, Lou et Lang made a strong impression at SIAL India. Showcasing products from its allgroo, KOREAN STREET, and Mask On brands, the company attracted significant attention from the Indian market.
Interactive events and tasting corners at the booth drew large crowds, with standout items like face masks, Seoul Kimchi Drops Seasoning, Kaludon, Halmoni Canned Kimchi, Myeongdong Buldak Sauce, and Itaewon Hot Sauce winning praise from buyers and visitors.
There was a booth featuring a cooking demo for Hongdae Tteokbokki, which resonated well with the local preference for bold and salty flavors. Building on this success, Lou et Lang looks forward to expanding its presence in the Indian market.
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EU Delays Deforestation Regulation by a Year Amid Concerns for Farmers 🌳☕
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The EU has postponed the implementation of its Deforestation Regulation (EUDR) to December 2025, following pushback from key exporters and industries. Large companies will face compliance from December 30, 2025, while small businesses have until June 2026.
EUDR mandates proof that products like palm oil, beef, coffee, cocoa, soy, rubber, and timber were not produced through deforestation. This applies to both exporters and businesses selling within the EU. Non-compliance could result in export bans and fines of up to 4% of EU revenue.
However, concerns remain that the added legal burden could disadvantage small-scale farmers in developing countries, contradicting the regulation's goal of fostering transparency and sustainability in supply chains.
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#European_Market #Squid_Game_2 #Paris #Champs_Élysées #Red_Light_Green_Light |
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"1, 2, 3, Soleil!" Squid Game Event Lights Up the Champs-Élysées 🦑 |
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Last month, Netflix hosted a grand event in Paris’ Champs-Élysées to celebrate the launch of Squid Game Season 2. Inspired by the French traditional game “1, 2, 3, Soleil” (similar to Korea’s “Red Light, Green Light”), the event saw 456 participants donning green tracksuits, facing freezing cold weather to feel the excitement of the game.
On December 10, the excitement continued with a special screening of the first episode of Season 2 at a major Parisian theater, drawing 2,800 fans and proving the global phenomenon of Squid Game remains strong in France.
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#Korea #K-Ramen #Samyang Foods #MEP |
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Spicy(MEP) Craze Hits Thailand’s Instant Noodle Market 🌶️🍜 |
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Image: Samyang Roundsquare |
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Samyang Foods made a successful debut in Thailand with their new brand ‘MEP.’ Launched in November, in partnership with Thailand’s largest retailer CP ALL, the "Grilled Garlic Shrimp" and "Black Pepper Chicken" flavors were introduced in over 10,000 7-Eleven stores, captivating local consumers.
At the pop-up store held in Bangkok’s Siam Square One in December under the slogan “LiberATE Your Spice,” 2,500 visitors experienced a variety of interactive content over two days. The “School Lunch Attack - It’s MEP Time!” animation is set to be released in January, signaling Samyang’s continued push into the Southeast Asian market.
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#Korean_Market #Iced_Americano #UlJukAh |
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Korea’s Iced Coffee Obsession: A Year-Round Trend 🧊☕
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Even as winter sets in, iced Americano remains the drink of choice in Korea. "Ul-Juk-Ah (얼죽아)" means "Even if I freeze to death, I'll have ice." or "Ice or Die" — a popular slang term. The phrase "Ul-Juk-Ah(얼죽아)" has become more than just a joke—it’s become a cultural phenomenon. Looking at sales from Starbucks in October and November, iced Americano made up 70% and 60% of total sales, respectively, and iced drinks remain popular at brands like Paik's Coffee and Twosome Place.
Why do people insist on iced drinks? Iced beverages offer consistent taste and temperature, ensuring a reliable drinking experience. Additionally, Korea’s "hurry hurry" culture means there’s no need to wait or cool down—perfect for quick, convenient consumption. The spread of "Ul-Juk-Ah(얼죽아)" memes on social media adds to the fun and relatability. Even in winter, seeing people clutching iced coffee is a unique part of Korea’s coffee culture.
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#LEL #MECO #K-Corndog #Chicken #Potato |
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Introducing Maison de Corée Korean Crispy Corndog!
🥔🐔🌭
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The Perfect Harmony of Chewiness and Crunch
Korean Potato Corn Dogs feature a golden, crispy exterior and a chewy dough inside, delivering a uniquely delightful texture. The crunchy flavor of the potato and the savory taste of the chicken sausage blend perfectly, creating a burst of happiness with every bite. Pair it with ketchup, mustard, or spicy chili sauce to enjoy a variety of flavors. Whether it’s an afternoon snack, party food, or a quick bite, this is the perfect choice to enjoy anytime, anywhere. Heat it up in an air fryer to enjoy the delicious and crispy taste of Korean corndogs! |
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#Korean_Holiday #Lunar_New_Year #2025 #Blue_Snake |
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2025, the Year of the Blue Snake, Welcoming the Lunar New Year 🆕🐍💙
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Another year has arrived – 2025 marks the Year of the Blue Snake, symbolizing wisdom and peace. The snake represents new beginnings and insight, making 2025 a year that calls for calm reflection and deep thinking.
In Korea, "Seollal" (Lunar New Year) falls on the first day of the lunar calendar, marking a time to honor ancestors and wish for prosperity in the new year. This year, Seollal will be celebrated on January 29, 2025. During Seollal, families perform rituals to pay respects to their ancestors and share traditional foods like "Tteokguk" (rice cake soup), "Jeon" (pancakes), and various side dishes, fostering strong family bonds.
One of the cherished customs of Seollal is giving "Sebaetdon" (New Year's money), particularly to children. When children perform "Sebae" (traditional bow) to their elders, they receive Sebaetdon as a blessing for the new year. However, this tradition goes beyond children, as it strengthens ties between generations – from grandparents to grandchildren, siblings, and parents.
Traditional games like "Yut Nori" (a board game played with sticks) are also an essential part of Seollal celebrations, adding fun and excitement as family members compete to see who can win.
In the Year of the Blue Snake, may your Seollal be filled with warmth, health, and happiness as you cherish time with loved ones!
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LOU ET LANG CO.,LTD hi@louetlang.com13-20, Apgujeong-ro 4-gil, Gangnam-gu, Seoul, Republic of Korea / 02-6949-4393Unsubscribe |
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