[Lou et Lang] Third Meal 🍽️
MONTHLY NEWSLETTER | 2024.11
Welcome to Lou et Lang's third meal!
Lou et Lang is a "K-Food Total Solution Provider" that brings new value to the world based on Korean culture and experience. Our goal is to become the global leader in Korean cuisine, with a mission to "deliver the most wonderful Korean experiences to grandmothers in every corner of the world!"
|
|
|
[ 3rd Meal ] Take a Bite 😋
-
- Curious About Lou et Lang’s SIAL Paris Success? Let’s Dish!
- KOREAN STREET Hits the Road: On Wheels Across Germany!
- EU Organic Logo: A Tough Nut to Crack!
- Korean Perilla Leaves and Perilla Seeds on European Plates?!
- Culinary Class Wars Fever: How Hot Is It Right Now?
- Spice It Up: Discover the New KOREAN STREET Kimchi DROPS Seasoning!
|
|
|
#LEL_NEWS #SIAL #Paris #India |
|
|
Lou et Lang's Yellow Booth Shines at SIAL Paris! 🍋
|
|
|
Lou et Lang achieved great success at SIAL Paris 2024, featuring a vibrant yellow booth inspired by Korean convenience stores. The booth showcased various products, including KOREAN STREET and Maison de Corée, alongside renowned brands like Nongshim, Hite Jinro, and Orion.
The new Maison de Corée products, Korean fried chicken and chicken gyoza mandu, received an enthusiastic response, with soy-garlic and galbi dumplings being the stars of the tasting events. About 500 buyers from various countries visited the booth, leading to active business meetings and interest from Europe, the Middle East, Africa, and the Americas.
Interviews with local French media were also conducted during the event. Stay tuned for insights and opportunities gained from SIAL Paris as Lou et Lang continues to explore new challenges. The company will also participate in SIAL India from December 5 to 7. More details in the next issue! |
|
|
#LEL_NEWS #KOREAN_STREET #Truck #Germany |
|
|
Successful KOREAN STREET Brand Truck Promotion Across Germany 🚚
|
|
|
In October, the KOREAN STREET brand truck traveled throughout Germany for a large-scale promotional campaign. Focusing on offline marketing, the campaign aimed to connect directly with local consumers and food distribution partners. By implementing a unique approach, it effectively increased brand awareness and targeted higher sales of canned kimchi available in 100 Edeka stores, reaching thousands of consumers daily. |
|
|
#EU #Regulations #Organic_Logo |
|
|
EU Organic Logo: Stricter Standards for Imported Products 🙅
|
|
|
Image: European Commission |
|
|
On October 4, 2024, the European Court of Justice ruled that organic products imported from third countries must meet all EU legal requirements to use the EU organic logo. Even if a third country's production standards are recognized as equivalent, the logo cannot be used without full compliance with EU regulations. Additionally, over 95% of the ingredients in organic products sold in the EU must be organic, and GMO ingredients are not allowed. This ruling aims to enhance fairness in the organic market and strengthen consumer trust, signaling significant changes for importers.
|
|
|
#European_Market #Mushroom #King_Oyster #Enoki |
|
|
Mushrooms on the Rise: A New European Favorite 🍄 |
|
|
The European edible mushroom market is expected to grow at an annual rate of 10.6% from 2023 to 2030, reaching $20.68 billion. The demand for mushrooms, particularly for vegetarian and vegan diets, is increasing due to a rising interest in healthy, sustainable foods.
Germany's edible mushroom market is about €570 million, with South Korea's king oyster and enoki mushrooms gaining popularity. In 2023, Germany imported $31.884 million worth of other edible mushrooms, with South Korea contributing $2.024 million—up 745.7% from the previous year—indicating a growing recognition of mushrooms as a healthy ingredient.
|
|
|
#Korean_Market #K-Food #Localization |
|
|
K-Perilla at the European Table 🇰🇷 |
|
|
Korea’s traditional ingredients, sesame seeds and perilla leaves, are now finding new opportunities in the European market. After facing challenges due to Novel Food regulations, the recent easing of these restrictions is expected to boost exports. Perilla leaves are used in various ways in Korean cuisine, including wraps, pickles, soups, and pancakes, while perilla oil is gaining popularity as a health product and is sold in organic form.
By aligning marketing strategies with local wellness and health trends, K-vegetables are anticipated to establish a stronger presence in Europe.
*** Novel Food: Regulations governing foods not consumed in Europe before 1997.
|
|
|
#Korean_Market #Culinary_Class_Wars #Fine_Dining #CU |
|
|
Netflix’s Culinary Class Wars Sparks Excitement in the F&B Scene! 👨🍳👩🍳
|
|
|
Netflix's "Culinary Class Wars" is creating a buzz in the restaurant industry. Following the show's airing, reservation rates at featured chefs' restaurants surged by 148%, with some experiencing a staggering increase of 4,937.5%. Interest in fine dining has also skyrocketed, leading to a 738.5% rise in related searches on Naver.
Convenience stores are riding this wave as well; CU launched a "Chestnut Tiramisu Cup" in collaboration with featured chefs, while GS25 plans to introduce a "Convenience Spoon Series" featuring chefs at the end of this month. The popularity of 'Culinary Class Wars' is reshaping the dining culture and igniting a surge of culinary creativity.
|
|
|
#KOREAN_STREET #Kimchi #Seasoning |
|
|
Introducing KOREAN STREET’s Seoul Kimchi Drops Seasoning!
|
|
|
Deep Flavor of Kimchi, Anytime, Anywhere
Seoul Kimchi Drops Seasoning delivers a rich and deep flavor that adds a unique touch to your dishes. Sprinkle it on pizza, chicken, fries, hamburgers, steak, nachos, or popcorn for a spicy kick. Mix it with mayonnaise or cream sauce to create a delicious dipping sauce that pairs perfectly with various snacks and vegetables. Get creative and explore your own recipes!
|
|
|
#Russia #allgroo #Vladivostok #Khabarovsk |
|
|
Lou et Lang Launches K-Food Tasting and Promotions in Russia 🇷🇺
|
|
|
Lou et Lang's brand allgroo is partnering with local retailers in Russia to host tasting and promotional events.
In Vladivostok, the Remi store will feature dumpling tastings to boost sales and gather consumer feedback for potential new product development. Collaborations with bloggers will help share posts from the store, along with promotional ads on radio and cinema.
In Khabarovsk, banners will be installed at three Novotorg chain locations, and bus advertisements will enhance brand awareness. The Remi Instagram will provide updates on promotions and a PRIZE DRAW to strengthen engagement with consumers.
Stay tuned for more activities! |
|
|
LOU ET LANG CO.,LTD hi@louetlang.com13-20, Apgujeong-ro 4-gil, Gangnam-gu, Seoul, Republic of Korea / 02-6949-4393Unsubscribe |
|
|
|
|
