[Lou et Lang] First Meal 🍽️
MONTHLY NEWSLETTER | 2024.09
Welcome to Lou et Lang's first meal!
Lou et Lang is a "K-Food Total Solution Provider" that brings new value to the world based on Korean culture and experience. Our goal is to become the global leader in Korean cuisine, with a mission to "deliver the most wonderful Korean experiences to grandmothers in every corner of the world!"
September has arrived, bringing with it the full splendor of autumn.
We hope you have a bountiful time with your family during the upcoming Chuseok holiday.
In this September issue, you can find stories about Chuseok along with the latest news from Lou et Lang. We hope you enjoy this autumn filled with anticipation and excitement!
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#LEL_NEWS #Poultry_EU_export |
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Lou et Lang Launches Frozen Chicken Gyoza Mandu and Korean Fried Chicken in the EU 🏆 |
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This year marks a significant milestone for Lou et Lang as we introduce our frozen poultry products to the European market for the first time. With the recent approval for exporting heat-processed poultry from Korea to the EU, Lou et Lang is leading the charge by launching frozen gyoza mandu and Korean fried chicken in collaboration with Carrefour, France’s leading retailer. 🥟
This launch has been made possible through collaborations with top domestic manufacturers, and our first shipments are set to commence in August 2024. Through this European expansion, Lou et Lang aims to further showcase the appeal of K-Food and strengthen our position in the global market.
For more information, please visit [here].
We appreciate your support and invite you to follow Lou et Lang’s exciting new ventures!
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#LEL_NEWS #Malaysia #allgroo_mandu |
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Successful Promotion of allgroo Mandu in Malaysia |
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Throughout August, Lou et Lang successfully conducted a promotional event for allgroo mandu at major Malaysian stores including Village Grocer, Aeon, and Maxvalu. The promotion featured four varieties of allgroo mandu (Chive, Kimchi, Japchae, and Vegetable) and took place on alternate weekends from August 2nd to August 18th. The event was held across a total of nine locations: six Village Grocer stores, one TFM Pavilion store, one Aeon Puchong store, and one Maxvalu store.
This promotion provided a valuable opportunity to introduce local consumers to the diverse flavors of Korean mandu and increase product awareness. Lou et Lang will continue to enhance the global recognition of Korean food through various promotional activities in the future.💪
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#European_Market #EU_Eco-Friendly_Packaging |
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EU Tightens Eco-Friendly Packaging Regulations🌳 |
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Image: Affaba & Ferrari, part of TriMas Packaging
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The European Union (EU) is reinforcing regulations to meet its 2050 net-zero emissions target. The EU Parliament recently updated packaging and waste regulations, effective from April 2024. By 2030, all packaging must support reuse and recycling. Key changes include enhanced recyclability, restrictions on heavy metals, bans on excessive packaging, and standardized labeling. Plastic in tea bags is now prohibited, and the Tethered Cap regulation, requiring caps to stay attached to beverage containers, begins in July 2024.
Major companies are boosting eco-friendly marketing in response. Exporters should develop compliant packaging, and Lou et Lang plans to monitor local rules and use aT’s consulting services for support. |
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#European_Market #ParisOlympics #Eco-Friendly #Vegan |
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After Paris Olympics: A Shift Towards Sustainability and Plant-Based Diets 🥗 |
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The 2024 Paris Olympics have accelerated a shift toward sustainability and plant-based eating in the European F&B market. The event featured menus with over 50% vegan or vegetarian options, relied entirely on French-sourced ingredients in the athlete's village to support local agriculture, and reduced plastic use by 50% by replacing single-use plastics with reusable alternatives.
As "green" and "eco" become essential in the European food industry, HMR and dining companies must rethink packaging and production to minimize plastic use and environmental impact. Lou et Lang plans to integrate sustainable practices into its hangroo brand, focusing on consumers who value plant-based diets and sustainability to broaden its market appeal. |
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#Korean_Market #PowderedRice |
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Active Launch of New Products Using Powdered Rice 🍚 |
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The Korean food industry is rapidly introducing new products made with powdered rice. With its loose starch structure, powdered rice is perfect for noodles, baking, and pastries, emerging as a promising wheat flour alternative. The government is backing these developments to manage rice surpluses and reduce reliance on imported wheat.
Key products include CJ CheilJedang’s ‘Bibigo Our Rice Dumplings,’ Nongshim’s ‘Spicy Braised Chicken Noodles,’ Harim’s children’s ramen, and London Bagel’s red bean bagel. Sajo DongA One has released pancake and frying mixes, Shinsegae Food offers plant-based drinks, and Samyang Foods is working on frozen dumplings and chicken.
The Ministry of Agriculture is supporting over 30 companies with a commercialization package and expanding cultivation and production for powdered rice. These products are gaining traction with health-conscious consumers and are set to become a major trend in Korea’s food industry. |
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#Korean_Market #HealthyPleasure |
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Balancing Health and Flavor: The Cool Choice Amidst the Healthy Pleasure Trend 💪 |
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Amid the August heat, the "Healthy Pleasure" trend has gained popularity among people in their 20s. This lifestyle emphasizes enjoying delicious food while maintaining health, striking a balance between health (Healthy) and enjoyment (Pleasure).
In response to this trend, the convenience store ice cream market is evolving. CU’s low-sugar, low-calorie ice cream ‘Lalasweet’ has become the top seller, and new products like CJ CheilJedang’s plant-based ice cream ‘Altive Monaka’ and Lotte Wellfood’s 0-calorie ice cream series have been launched.
The success of the Healthy Pleasure trend lies in its ability to satisfy both health and taste, offering consumers a "no-compromise" choice. The food industry is expected to continue introducing innovative products that reflect this trend. |
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Lou et Lang to Participate in SIAL 🍋 |
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Lou et Lang will be participating in the SIAL Paris and SIAL India food fairs, which will be held in October and December, respectively. At these events, the Lou et Lang plans to showcase a variety of products and is currently busy gearing up for SIAL Paris. We have a range of exciting events and attractions planned on-site and look forward to seeing you at SIAL!
You can find us here: Hall 5A Stand K184
Contact: luna.jeong@louetlang.com
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#Korean_Holidays #Chuseok |
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Chuseok: A Bountiful and Warm Korean Holiday 🌝 |
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In September, with its autumnal charm, one of Korea’s biggest holidays, Chuseok, is approaching. Chuseok, also known as Korean Thanksgiving, is a time for families to come together, express gratitude for the year's harvest, and honor their ancestors. This year, Chuseok will be celebrated from September 16 to September 18, 2024.
Chuseok falls on the 15th day of the 8th lunar month. During Chuseok, families dress in hanbok (traditional Korean attire) and visit the graves of their ancestors to pay their respects. They also enjoy traditional games such as Ganggangsullae. Additionally, families make and share Songpyeon (rice cakes), which helps strengthen family bonds and enhances the festive atmosphere of this rich holiday. |
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Here are some representative Korean dishes for Chuseok:
- 송편 (Songpyeon): Half-moon-shaped rice cakes filled with ingredients such as sesame seeds, red beans, and chestnuts, and coated with sesame oil.
- 잡채 (Japchae): Stir-fried noodles with a mix of vegetables and meat, seasoned with soy sauce and sesame oil, known for its delightful texture and rich flavor.
- 전 (Jeon): A variety of pan-fried dishes made from ingredients like minced meat, zucchini, and pollock, which are essential for Chuseok feasts.
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This Chuseok, we hope you enjoy Korea’s traditional culture and flavors while spending a rich and joyful time with loved ones. Don’t forget to make a wish upon the full moon that shines brightly on Chuseok night. May all your wishes come true, and may you have a happy and peaceful holiday. Happy Chuseok! |
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LOU ET LANG CO.,LTD hi@louetlang.com13-20, Apgujeong-ro 4-gil, Gangnam-gu, Seoul, Republic of Korea / 02-6949-4393Unsubscribe |
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